The Popular Press

For this week's university work blog entry, we learnt about the popular press! How it started and how it is in the present. This is actually quite interesting as somehow the UK have let one man in particular have a near monopoly in its own press.

The popular press came along with the rise of the capitalist imperative in western countries. As more people learnt to read, there became a potential to make profits from producing different publications that the different classes could read.

The first value for money newspaper was The Daily Mail launched in 1896, which featured shorter articles and a very popular women's column. Closely followed by the launch of The Daily Express that was the first daily newspaper to feature news on the front page instead of only advertisements.

During the interwar period, there was a decline in politically based articles and a rise in entertainment pieces. This came along through the beginning of market research looking into who was reading the newpapers and what the public wanted to read. It produced more of a mass market that led to the a capitalisation on target audience to sell more copies.

During the 1950s, the popular press made a shift to the political right-wing. This was because newspapers were no longer rationed after 1956 and this gave poeple within the bourgeois the power to push their own agenda within the press. Many centre-left publications ended up going out of buisness during the post war period.

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